Reporting to the CRM Campaign Manager, you will be pivotal in deploying our client's global customer engagement strategy. Your role will focus on campaign planning, creation, and optimization, always prioritizing the customer experience.

Your mission will be to elevate our CRM campaigns through personalization, targeted segmentation, and dynamic content creation. Your analytical skills will play a crucial role in ensuring rigorous testing and insightful commercial reporting for all campaigns.

This position demands meticulous attention to detail, a capacity for rapid learning, and a spirit of collaboration. With our client's recent launch and ambitious growth plans, your contribution will be key to their success.

Primary responsibilities (not limited to)

Plan, create, and execute CRM campaigns in conjunction with the marketing calendar, content team planner and product launches.
Build out customer journey lifecycles working with core teams to scope, develop and continuously optimise.
Use multi-channel campaigns where possible to drive key KPI’s such as Open & Click rates, % funded, % traded and retention rates.
Produce high quality and timely campaigns that are personalised, innovative and relevant using segmentation
Be a key player within the customer engagement team, understanding how your campaign work impacts the overall customer journey, working with wider teams to set goals, experiment and optimise.
Support the team with QA’ing campaigns, ensuring exceptional attention to detail and proactively advising on process improvements
Build weekly campaign reporting and analysis, confidently dissecting the data, providing recommendations and key takeaways.
Work closely with the rest of the CRM team to continually develop and optimise our campaigns, applying a ‘test and learn’ methodology.
Work very closely with the Insights team to deep dive into behaviour versus value; helping to define retention tests ongoing.
Manage workload and relationships with core stakeholders (i.e. Content, Legal & Compliance, Product and Design).
Ensure that any issues with our CRM platform or comms are escalated efficiently.
To work on any other reasonable task required by your manager.

Skills, Knowledge and Experience

Knowledge of trading or betting (desirable)
Understands all core CRM & Retention Marketing KPI’s
Experience within a start-up environment (desirable)
Experience using Braze highly desirable
Passionate about experimentation & dynamic content 
Highly customer-focused with a good understanding of marketing principles
Experience using different marketing channels (i.e. email, push notifications, rich inbox etc)
Proficient using Microsoft Office (particularly Excel)
Ability to build strong working relationships
Excellent with time management and ability to multitask
Self-starter that can take the initiative & be proactive
Data focused and ROI driven
Confident in communicating and presenting with core stakeholders across the business
Excellent written and spoken English

Working Hours: 40 hours per week, Monday to Friday, with a hybrid work arrangement requiring 3 days per week in the office.

All applicants must be eligible to work in Bulgaria.

Ready to Apply?

If you're motivated to take on this challenge and contribute to our team's success, we'd love to hear from you. Please send your CV and a cover letter outlining your fit for the role. Selected candidates will be contacted for further discussions.

Your privacy is paramount to us. All personal information will be kept confidential and used solely for recruitment purposes, in accordance with legal protections.

Note: Only candidates selected for interviews will be contacted. IC Recruiting Ltd. is licensed by the National Agency of Employment (No 2087/22.07.2016) to operate in the recruitment field.

Company Description

Join an innovative multi-asset global trading platform. Designed by traders for traders, our client offers a comprehensive platform catering to the sophisticated investor. Participants can seamlessly navigate through a diverse range of asset classes, including stocks, CFDs, and cryptocurrencies, subject to the regulatory environment of each market. This platform stands as a testament to serious trading, providing agility and versatility across global financial markets.